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Category to Genre in a Bookselling Sense Or When Sales and Popularity Begin to Command Respect We all have friends who might look at our reading tastes as being a bit eccentric. You know who I mean—those who call it "sword and sorcery stuff" and seem to think that every fantasy needs a Frazetta or Boris cover that will appeal primarily to adolescent boys in search of cheap thrills. There was a time when their point of view was in the majority and fantasy titles were relegated to the same level of respect afforded to other "category" fiction titles. "Category" is a pejorative. For example, in category terms, westerns were "horse operas" or "shoot 'em ups," romances were "bodice rippers," and fantasies were "that Conan stuff." And the principal venues for sales were drugstore and gas station wire racks next to this month's issue of Good Housekeeping, Popular Mechanics, or Playboy. Category books were sold at the |
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